Marketers take toliet paper to a luxurious new level, by Laura Petrecca

[joel123]

http://www.usatoday.com/money/advertising/2008-01-08-toilet-paper-marketing_N.htm?csp=34



"The goal for marketers is to elevate their bath tissue above commodity status and make it a 'personal care' purchase."

[paddleon]

TP has come a long way. I'm old fashion, still stealing it from the corner Quickmart's public bathroom.

paddleon....